Aquí os traemos hoy un video del Electrolux Design Lab 2008, un concurso de diseño para estudiantes, que trataremos en otros posts y que iniciará una serie… nos interesan mucho los nuevos valores… El concurso se presenta así en su blog: «About Design Lab
Since 2003, thousands of design students have participated in the Electrolux Design Lab competition, which culminates in a different city every year at an international press event. Previous venues include Paris, Barcelona, Stockholm, New York, and Budapest.
Last year’s competition “Green designs for 2020” was won by Levente Szabó from Moholy-Nagy University of Art & Design, Hungary, with E-wash, a compact washing machine that uses soap nuts instead of detergent.
The Design Lab 2008 has a First Prize of 5,000 Euro and a six-month internship at one of Electrolux’s global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro. An international jury will judge the entries based on intuitive design, innovation, and consumer insight.
Entries must be submitted by May 30, 2008 via the website. A limited number of finalists will be chosen by the end of June and invited to Zurich to make a final presentation to the jury on October 8 & 9 where the winner will be announced and the prizes awarded.
For more information about the competition, high-resolution photos of previous finalists and their concepts, broadcast quality b-roll, and to watch videos from last year’s competition on Design Lab TV, visit www.ElectroluxDesignLab.com.
Media inquiries contact: Ulrich Gartner, +46 8 738 6396, [email protected].»
